(Blog)
Notes on building and growing.
Practical writing on websites, AI, growth and content, from the team doing the work.
Performance · October 6, 2026
Core Web Vitals in plain English
Three numbers Google uses to judge how a page feels. Here is what each one measures and the usual fix.
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Web development · September 29, 2026
Next.js or plain React for a marketing site?
Both can work. For a site that needs to be found on search, one of them saves a lot of effort.
5 min read
Operations · September 22, 2026
One team instead of five freelancers: what it actually saves
A designer, a developer, an ads freelancer and a content person all need managing. Here is where the time really goes, and how to get it back.
5 min read
Performance · September 15, 2026
Why your website is slow: seven common causes
Most slow sites have the same handful of problems. Check these before rebuilding anything.
5 min read
E-commerce · September 1, 2026
When headless Shopify is worth it (and when it is not)
Headless gives you full control of the storefront. It also gives you more to maintain.
6 min read
Web design · August 25, 2026
Accessibility basics every website should pass
A short checklist that makes a site usable for more people, and better for everyone.
4 min read
SEO · August 18, 2026
SEO foundations to get right at launch
The technical basics that are cheap to do at build time and painful to retrofit.
5 min read
Web design · August 14, 2026
What a good website brief includes (and what to leave out)
Most rebuilds go wrong before a single pixel is drawn. A short, honest brief prevents the rework that follows.
4 min read
SEO · August 4, 2026
Getting found by AI answer engines (AEO)
People increasingly ask AI tools instead of searching. Here is how to make your site easy to cite.
5 min read
Web development · July 28, 2026
Choosing a CMS: how to pick without regrets
The best CMS is the one your team will actually use. Start from who edits the content.
5 min read
Web design · July 21, 2026
A mobile-first design checklist
Most visitors arrive on a phone. Design for that first, then add space for larger screens.
4 min read
Performance · July 14, 2026
Image optimisation without losing quality
Images are usually the heaviest part of a page. A few habits cut that weight dramatically.
4 min read
Product · July 7, 2026
Web app or mobile app: which should you build first?
Both have a place. For most early products, one is faster and cheaper to learn from.
5 min read
AI & Automation · July 3, 2026
Where AI automation pays off first in a small business
Start with work that is repetitive, rules-based and annoying. Skip anything that needs real judgement until the basics run themselves.
6 min read
Web development · June 30, 2026
Tailwind CSS: the honest trade-offs
It speeds up most teams. It also changes how your markup looks. Here is what to expect.
4 min read
Web development · June 23, 2026
API design basics for small teams
You do not need a perfect architecture. You need an API that is predictable and hard to misuse.
5 min read
Security · June 16, 2026
A practical website security checklist
Most breaches come from basic gaps. Cover these and you remove the easy targets.
5 min read
Growth · June 9, 2026
A landing page structure that converts
A good landing page answers a visitor’s questions in the order they ask them.
5 min read
Web design · June 2, 2026
Design systems for small teams: start small
You do not need a huge library. A few shared decisions save hours on every page.
4 min read
Web development · May 26, 2026
Is TypeScript worth it on a small project?
Usually yes. The cost is small and it pays back the first time it catches a mistake.
4 min read
Growth · May 19, 2026
Forms that do not lose leads
Every extra field costs you submissions. Here is how to ask for less and still qualify well.
4 min read
Growth · May 12, 2026
Analytics setup: what is actually worth tracking
Tracking everything creates noise. Start with the few events that tie to revenue.
5 min read
Web development · May 5, 2026
Rebuild or redesign: how to decide
A fresh coat of paint and a new foundation solve different problems. Know which one you need.
5 min read
Tell us what you’re trying to do.
Not what you think you need to buy. We’ll come back with what it actually takes, and what it doesn’t.