SEO
Getting found by AI answer engines (AEO)
People increasingly ask AI tools instead of searching. Here is how to make your site easy to cite.
Abdus Samad · · 5 min read
Answer engine optimisation is about being the source an AI tool pulls from when someone asks a question. Nobody can guarantee a citation, but you can make your pages easier to use.
- Answer the question directly near the top of the page, then expand.
- Use clear headings that match how people phrase questions.
- Add FAQ sections with short, factual answers.
- Keep key facts, such as what you do, where and for whom, consistent across your site and profiles.
- Use structured data so machines can read the page without guessing.
Write for a person who wants the answer, and make sure a machine can read it too.