Growth
A landing page structure that converts
A good landing page answers a visitor’s questions in the order they ask them.
Abdus Samad · · 5 min read
A landing page has one job: get the right visitor to take one action. The structure below follows the questions a visitor asks, in order.
- What is this? A clear headline and a single supporting line.
- Is it for me? Show who it helps and the problem it solves.
- Why should I trust you? Real clients, results and proof.
- How does it work? Three or four simple steps.
- What does it cost, and what happens next? Remove the unknowns.
- What should I do now? One obvious call to action, repeated.
Keep navigation minimal, make sure the page matches the ad or link that sent people there, and measure what visitors actually do before changing things.