Rebuild or redesign: how to decide

Teams often say they need a redesign when the real issue sits under the surface, or the reverse. The symptoms point to which one it is.

A redesign is probably enough if

• The site is fast and stable, but looks dated.
• The message or layout does not convert as well as it should.
• The code is reasonably clean and easy to change.

A rebuild is probably needed if

• Simple changes take days or break other things.
• The platform is unsupported, or insecure.
• Pages are slow for reasons you cannot fix without changing the foundation.

Either way, protect what already works: keep URLs that rank, set up redirects, and migrate the content that earns traffic.