Growth
Analytics setup: what is actually worth tracking
Tracking everything creates noise. Start with the few events that tie to revenue.
Abdus Samad · · 5 min read
It is easy to install analytics and end up with a dashboard nobody reads. Start from the decisions you want to make, then track what informs them.
Events worth tracking
- Form submissions and bookings, the real conversions.
- Clicks on your main calls to action.
- Key steps in a signup or checkout flow.
- Where traffic comes from, with consistent campaign tags.
Name events consistently, test that they fire, and review them monthly. Respect privacy rules and ask for consent where the law requires it.