SEO
SEO foundations to get right at launch
The technical basics that are cheap to do at build time and painful to retrofit.
Abdus Samad · · 5 min read
Good SEO starts in the build, not after launch. These are the foundations we set up on every site.
- A unique title and meta description on every page.
- Clean, readable URLs and one canonical address per page.
- An XML sitemap and a robots file that does not block what matters.
- Real HTML content rendered on the server, not hidden behind scripts.
- Fast pages that pass Core Web Vitals.
- Structured data where it fits, such as articles, products and FAQs.
- Redirects for any old URLs when you migrate.
Then the content
Foundations let search engines understand the site. Rankings still come from pages that answer real questions better than the alternatives.